CRT-550 Dumps 2022 - New Salesforce CRT-550 Exam Questions
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NEW QUESTION 17
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Send Email Activity with a link to a subscription center
- B. Data extension with double opt-in status defined
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. CloudPage with Web Collect to add entrants in to a data extension
Answer: B,C
NEW QUESTION 18
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Filters to segment data to output a Sendable Data Extension
- D. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Answer: A,D
NEW QUESTION 19
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- C. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
Answer: C
NEW QUESTION 20
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- B. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
Answer: B,C
NEW QUESTION 21
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-One Relationship
- B. Many-to-Many Relationship
- C. Population
- D. One-to-Many Relationship
Answer: A
NEW QUESTION 22
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. The contact fell below the High Water Mark.
- C. The preference center is too precise.
- D. Their account has deliverability issues.
Answer: B
NEW QUESTION 23
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Datorama instance to ingest their data
- B. An external system to receive and confirm callback and subscriptions
- C. An Interaction Studio instance to ingest their data
- D. A Transactional Journey with the Not Sent Notification activity included
Answer: B
NEW QUESTION 24
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Datorama
- C. Data Connector
- D. MuleSoft Anypoint Platform
Answer: A
NEW QUESTION 25
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add/Update
- B. Update Only
- C. Add Only
- D. Overwrite
Answer: A
NEW QUESTION 26
Tracking Alias question:
- A. Email Conversion Tracking
- B. Can be found in some reports
- C. Same URL
- D. Differentiate clicking email
Answer: A,B,C,D
NEW QUESTION 27
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- B. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- C. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
- D. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
Answer: B
NEW QUESTION 28
What are data extension data retention policies?
- A. Settings to control when a data extension creates a back-up of the data it contains.
- B. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- C. Settings to define when a data extension or the data within the data extension is deleted.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: C
NEW QUESTION 29
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Google Analytics 360
- C. Audience Studio
- D. Web Analytics Connector
Answer: A
NEW QUESTION 30
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase volume of emails to a wider audience
- B. Adopt a Cart Abandonment Email Campaign
- C. Introduce more identity verification steps in check out process
- D. Increase the use of dynamic content in emails
Answer: B,D
NEW QUESTION 31
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions can store HTML code as an attribute.
- B. Data extensions allow for add/update Import activity.
- C. Data extensions are necessary for Contact Builder
- D. Data extensions support Customer ID to be used as Subscriber Key.
Answer: C
NEW QUESTION 32
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Data for both Email and MobileConnect sends.
- B. One-to- Many Relationship to the Contact Record.
- C. Database of record other than All Subscribers.
- D. Supplemental data for an interaction in Journey Builder.
Answer: C
NEW QUESTION 33
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Publish changes,
- B. Pause message interaction,
- C. Edit message content,
- D. Start triggered email interaction
Answer: B
NEW QUESTION 34
What are the similarities between Automation Studio and Journey Builder?
- A. Fire an event from Automation Studio to Journey Builder
- B. Ability to define an email send
- C. Have duration plus wait activity
Answer: A
NEW QUESTION 35
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- D. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- E. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
Answer: A,C,E
NEW QUESTION 36
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. Should a single customer exist in multiple journeys at the same time?
- B. How many messages should be included in each journey?
- C. Should customers exit the journey when the goal is met?
- D. How are the subscribers identified in your web analytics?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,D,E
NEW QUESTION 37
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Profile attributes
- B. Preference Lists
- C. Publication Lists
- D. Preference attributes
Answer: C
NEW QUESTION 38
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Create a local copy of the product data in each BU.
- C. Give users the Administrator Role so they can see all of the data.
- D. Use the File Transfer Activity to import data into each BU.
Answer: C
NEW QUESTION 39
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- D. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
Answer: D
NEW QUESTION 40
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three filter activities -> Three send definitions to the filtered audiences
- C. Import activity -> Three send definitions to the master data extension
- D. Three send definitions to the master data extension
Answer: B
NEW QUESTION 41
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