Share Latest Aug-2024 Marketing-Cloud-Advanced-Cross-Channel DUMP with 42 Questions and Answers
PDF Dumps 2024 Exam Questions with Practice Test
NEW QUESTION # 21
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Answer: A,C
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
NEW QUESTION # 22
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: B
Explanation:
To view ad details for a Facebook ad campaign managed through Salesforce Marketing Cloud, the most direct place to find comprehensive campaign information is:
* B: On the Facebook ad channel. While journey builder integrates with Advertising Studio for triggers and automation, detailed performance metrics and management of ads are best handled directly within the platform where the ads are hosted, i.e., Facebook's own ad management tools.
NEW QUESTION # 23
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. On the facebook ad channel
- B. Journey builder
Answer: B
NEW QUESTION # 24
Difference between inbox message and in app message.
- A. Inbox message is displayed and stored in device in app message is displayed only 1 time
- B. Inbox messages can be used only in los whereas in app message can also be used in android
- C. Inbox message is displayed once but in app message is displayed repeatedly
Answer: A
NEW QUESTION # 25
How are profiles merged In IS:
- A. Once a day
- B. Deterministic matching on matched identities
- C. Probabilistic matching
Answer: B
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 26
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced for all user.
- B. the inbox message is replaced only for users who do not exist:
- C. inbox message Is replaced for users who read the first message.
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
NEW QUESTION # 27
What user permission is required to configure SSO in social studio.
- A. Super user
- B. custom user
- C. limited user
- D. full user
Answer: A
NEW QUESTION # 28
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. Biweekly
- B. hourly
- C. monthly
- D. daily
Answer: A
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 29
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 30
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. It uses last ISO days engagement data
- C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
- D. EEF uses only commercial send data not transactional
Answer: A,C,D
NEW QUESTION # 31
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use journey with email activities and enagagement split activity
- B. use Journey data and not contact data
- C. use contact designer
- D. use query activity to query _ click and use contact data in journey.
Answer: A
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
NEW QUESTION # 32
Where to create topic profiles in command center?
- A. command center
- B. social automate
- C. social admin
Answer: C
NEW QUESTION # 33
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. Some automation activity is using the inbox message
- B. The message is already scheduled/active
- C. The message has already been sent. (once started to send cannot mark as inactive)
Answer: B
Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
NEW QUESTION # 34
28, Whit are the functionalities of ad studio. Select multiple.
- A. linkedin user match.
- B. tiktok user match.Ez
- C. Iinkedin Company match.
- D. facebook advanced match.
- E. myspace user match.
Answer: A,C,D
NEW QUESTION # 35
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
NEW QUESTION # 36
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. immediately when the STO activity arrives
- C. with the next hour
- D. At the hour user engages Within the next 24hours
Answer: C
Explanation:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
NEW QUESTION # 37
What user permission is required to configure SSO in social studio.
- A. Super user
- B. custom user
- C. limited user
- D. full user
Answer: A
Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
NEW QUESTION # 38
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in 24 hours
- D. send only particular number of messages in a week
Answer: C
Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.
NEW QUESTION # 39
What does Einstein copy Insight take into account,(Select 3 answer)
- A. engagement data
- B. Frequently used phrases in subject line
- C. spelling and punctuation errors
- D. emotional tone of subject line
Answer: A,B,D
Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.
NEW QUESTION # 40
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