Free Sales Ending Soon - 100% Valid Marketing-Cloud-Email-Specialist Exam Dumps with 412 Questions
Verified Marketing-Cloud-Email-Specialist dumps Q&As on your Salesforce Marketers Exam Questions Certain Success!
NEW QUESTION 212
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?
- A. Use Subscriber data to dynamically populate email content
- B. Send Multiple emails a day to keep the brand top of mind
- C. Send generic content to appeal to all audicences.
- D. Set Cadence Expectations to front with Subscribers
Answer: A,D
NEW QUESTION 213
What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
- A. They are only used in the List Data Model
- B. They use measures to look at behavioral data of subscribers
- C. Can be used in both data models (Lists and Data Extensions)
- D. They allow for more complex segmentation of subscribers.
- E. They are similar to rule based group wizard approach to create segmentation rules.
- F. They are only used in the Data Extension Model
Answer: B,C,D,E
NEW QUESTION 214
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Remove them from the list
- B. Send emails more frequently
- C. Send emails less frequently
- D. Request they resubscribe
Answer: B
NEW QUESTION 215
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?
- A. Configure Journey Entry Event to 'allow no re-entry.'
- B. Configure Journey Settings to 'allow no re-entry.
- C. Configure Journey Email Send to dedupe on email address.
Answer: B
NEW QUESTION 216
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Create a test list with all possible content variations and send test emails to that list.
- B. Create an automation with a send activity that deploys test emails to a test data extension.
- C. Create a test data extension with all possible content variations and send a test email to that data extension.
- D. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
Answer: C
NEW QUESTION 217
A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?
- A. Switch to classic content to move the assets into the shared content folder.
- B. Create and share a folder for the assets in content builder.
- C. Individually share each assets with the other business unit in content builder
- D. Move the content into a shared content folder in content builder
Answer: B
NEW QUESTION 218
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Data Filters
- B. Query Activities
- C. Measures
- D. Groups
Answer: A
NEW QUESTION 219
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- B. Create a Test data extension that contains the five content variations the two team members need to validate.
- C. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
Answer: A
NEW QUESTION 220
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. User-Initiated Email
- B. Triggered Email
- C. Test Send
- D. Send Flow
Answer: B
Explanation:
Explanation
NEW QUESTION 221
What 3 options are available to create a template in the marketing cloud? (Choose 3)
- A. Template Editor
- B. Content Builder
- C. Paste HTML
- D. Mobile Template Editor
Answer: A,B,C
NEW QUESTION 222
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Mark the data extension as Sendable.
- C. Use Email Address as Subscriber Key.
Answer: C
NEW QUESTION 223
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Email Address
- B. Data Extension Fields
- C. Order History
- D. List Attributes
Answer: A,D
NEW QUESTION 224
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
- A. Datorama pivot Table
- B. Tracking Data Extract file transfer
- C. Campaign Email tracking Report
Answer: A
NEW QUESTION 225
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. data filter
- B. filtered code
- C. SQL query activity
- D. filter activity
Answer: C,D
NEW QUESTION 226
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to extract data from an Audience data extension for analysis
- B. The ability to set criteria to segment contacts based on behavior using SQL
- C. The ability to set goals and have the system listen to see if users met the goal
- D. The ability to update or create Salesforce CRM objects or records
- E. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
Answer: C,D,E
Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION 227
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Decision Split
- B. SQL Query Activity
- C. Send SMS
- D. Wait By Duration
- E. Post to Facebook
Answer: A,C,D
NEW QUESTION 228
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create an API-driven process to put the data directly into the data extension when any data is changed.
- B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION 229
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. SQL Query Activity
- B. Data Filter
- C. Attribute Group
Answer: A
NEW QUESTION 230
......
Marketing-Cloud-Email-Specialist Exam Dumps - 100% Marks In Marketing-Cloud-Email-Specialist Exam: https://validtorrent.prep4pass.com/Marketing-Cloud-Email-Specialist_exam-braindumps.html
