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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following are examples of primary research?
I. Customer visits done by the product team to better understand customer needs II. Focus groups done by another product team to understand customer needs II. Concept testing outsourced to a market research firm to evaluate various the product ideas under consideration by the product team IV. Field testing of the product by the product team prior to product launch

A) I, IV
B) I, III, IV
C) I, II, III, IV
D) I, II, IV

2. Which of the following are good sources for new product concepts?

A) All of the above are good sources for new product concepts
B) External sources from customers, including lead users
C) Internal sources from R&D, Marketing and/or operations
D) External sources from educational institutions, inventors and other companies focused on pure research

3. A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

A) Beachhead strategy
B) Rollout strategy
C) Market expansion
D) Market testing

4. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly primary research.

A) False
B) True

5. The innovation process can start with any one of the following except?

A) A firm envisions a form of product, which is then created by use of a technology and then given to customers to see is it has any benefits/needs
B) Customer has a need, which a firm finds out about. It calls on its technology to produce a form that is then sold to the customer
C) Customer has a solution that drives the form and technology that benefits the customer
D) A Firm has a technology that it matches with a given market group, and then finds out a need that group has, which is then met by a particular form

Solutions: