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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategies and Design | 16% | - Design loyalty program architecture and data model - Define points, benefits, and redemption processes - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Assess business requirements and define loyalty solution |
| Topic 2: Loyalty Program and Process Configuration | 52% | - Manage member enrollment, profiles, and preferences - Set up currencies, points, and transaction processing - Configure foundational program settings - Define incentives, experiential rewards, and vouchers - Set up tier models, qualification, and progression - Configure permissions and security model - Configure partner management and collaboration |
| Topic 3: Integration | 22% | - Connect to external systems using APIs - Integrate with Commerce Cloud - Integrate with Marketing Cloud - Integrate with Service Cloud - Integrate with Salesforce CDP |
| Topic 4: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
A Loyalty Management Consultant recently created a new analytics app, but users cannot access the app.
Which two statement correctly describes how to grant proper access on the user details page
A. Assign access by checking CRM Analytics plus user
B. Assign user access to the analytics for Loyalty role.
C. Assign the user the analytics profile for analytics for Loyalty.
D. Assign user access to permission sets for analytics for Loyalty.
Question 2
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Add Loyalty Management for Commerce Cartridge
B. Configure connected app named B2C Commerce Loyalty Connector
C. Configure connected app named B2C Loyalty Connector
D. Install Loyalty Management for B2C Commerce Package
E. Configure Loyalty Program preferences for B2C Commerce Site
Question 3
A Loyalty Manager would like to monitor members' tier history in the dashboards from Analytics Studio App.
Which two fields need to be enabled in field history tracking in the Loyalty Member Tier object for this to be achieved?
A. Reason for Change
B. Loyalty Tier
C. Loyalty Tier Group
D. Change Reason Type
Question 4
The VP of Loyalty at Northern Trail outfitters (NTO) Retailers has decided to implement a Loyalty program to increase customer spending and improve customer lifetime value.
Which two features should be configured in Salesforce Loyalty Management?
A. Loyalty product Pricing
B. Loyalty Tiers
C. Member Rewards and Benefits
D. Loyalty Segments
Question 5
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
A. Activate and Publish the Segment
B. Transmit Loyalty Promotion Segments to Marketing Cloud
C. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
D. Automatically Generate a New Individual Relationship
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: A,C,E | Question 3 Answer: A,D | Question 4 Answer: B,C | Question 5 Answer: A,B,C |





