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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 18% | - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder |
| Topic 2: Data Integration | 14% | - Event API usage and configuration - Data flow management within and outside the platform - ETL feed system implementation - Salesforce Connector integration |
| Topic 3: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 4: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 5: Sitemap | 18% | - Unified customer profile building - Sitemap design and best practices - Web SDK implementation - Catalog and page mapping - Content zones configuration |
| Topic 6: Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - Campaign creation and execution - Campaign optimization and measurement - A/B testing setup and analysis |
| Topic 7: Setup & Administration | 6% | - Platform configuration and setup procedures - Identity system configuration - User attributes management |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What is the purpose of defining content zones in the sitemap?
A) To report on web campaign performance
B) To ingest catalog information from the page
C) To specify the size of the content that will be used
D) To define where campaigns can render on a website
2. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to send segment date to Marketing Cloud
B) The option to include all custom fields on a segment export
C) The option to include built-in fields on a segment export
D) The option to exclude anonymous fields on a segment export
3. Which feature allows a business user to overlay campaign creation and editing directly on their website?
A) Javascript Beacon
B) Web Extension
C) Web SDK
D) Visual Editor
4. How does Guardian determine the expected range for a given metric?
A) Guardian uses continuous machine learning to set predict the expected range
B) Guardian queries the Data warehouse to establish logical the expected ranges
C) Guardian uses upper and lower bounds set by the user for each metric.
D) Guardian comes with pre-built ranges for each metric, which cannot be configured
5. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: Only visible for members |





