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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only searches for "coffee cups" as it's using the exact match options.
B) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C) Any queries that search for "coffee cups" in quotation marks.
D) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

2. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her home page
B) On every page of her website
C) On her Google Analytics destination URL
D) On her index page

3. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
B) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
C) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

4. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
B) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
C) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
D) Visitor loyalty reveals statistics about visitors who have visited your site before.

5. Which of the following tabs is used to see overall performance of a keyword?

A) Keywords tab
B) Campaigns tab
C) Audiences tab
D) Networks tab

Solutions: