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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It builds connections and fosters collaboration.
C) It will be a place to share company information.
D) It offers an online marketplace.

2. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Honesty and candor
C) Establishing partnerships
D) Communication transparency

3. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
B) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
C) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
D) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

4. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) A memorandum for use in all staff meetings within the organization.
B) A poster campaign that covers all work units of the organization.
C) Articles placed on the intranet about the importance of hygiene.
D) An integrated approach using printed and digital media.

5. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Assess if you have current budget to cover the project
C) Determine if you have current staff capacity to complete the project
D) See if and how the project overlaps with other projects

Solutions: