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Salesforce Marketing-Cloud-Consultant Exam Reference
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure account settings and business units - Configure lists and populations |
| Topic 2: Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Define success metrics and KPIs - Analyze customer data and segmentation needs - Document current state and desired future state |
| Topic 3: Reporting and Analytics | 14% | - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports - Track engagement and conversion metrics - Provide actionable insights and recommendations |
| Topic 4: Automation and Data Management | 14% | - Implement SQL activities for data processing - Manage contact data and data hygiene - Configure imports and exports - Build and manage automation workflows - Utilize automation studio effectively |
| Topic 5: Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys |
| Topic 6: Email Marketing | 18% | - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement |





