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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) Website Traffic through Facebook pixel audience
B) Post Engagement Audiences
C) CRM customer database audience
D) Core Audiences

2. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
B) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
D) You need 1 campaign with 8 ad sets and 1 ad for each.

3. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
B) There is no way of knowing on Facebook how much it would cost to reach both audiences.
C) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
D) You could build reach campaigns and estimate how much it would cost you to run the campaigns.

4. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Capture attention quickly in the first 3 seconds of video
B) The video needs to have a lot of text to convey the right message
C) The product being featured should be featured for the majority of 30 seconds of ad
D) Make sure message is easy to understand with sound off
E) Be open to experiment, test and make changes to your videos
F) Make long videos

5. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A) $28,000 lifetime budget with standard delivery.
B) $7,000 lifetime budget with accelerated delivery.
C) $28,000 lifetime budget with accelerated delivery.
D) $4,000 lifetime budget with standard delivery.

Solutions: